Author: Fēnix Power

Fēnix News

Early Survey Results

While we aren’t planning on closing our first round of Survey data until the 25th of January, many customers have asked about the results of the surveys, especially when it comes to helping those with real battery degradation. So here are some preliminary results that we’re thrilled to share. Out of nearly 500 customer reservations, just over 200 of you participated in the survey, an outstanding participation rate by any measure. But the one statistic that stands out the most, is just how many of you are willing to let a fellow struggling Leaf owner get help ahead of yourselves. Nearly 40% of our customers put someone else ahead of themselves, simply amazing to us to see that kind of generosity!

What won’t surprise most of you, most of our customers own 2011-2012 Leafs, by a combined total of nearly 69%. But what may be surprising is we have a few late-model owners as well, in speaking with these customers, they all know that their warranty does eventually come to an end and they need to plan ahead since Nissan isn’t.

Probably the most surprising data point, and one that has us suspicious of Nissan’s BMS software practices (which won’t be the first time any of us are suspicious of those), is what’s going on with the 3rd battery health bar? The reason normal distribution is called that is that things are supposed to be statistically predictable. This result certainly was not predictable, here are the average number of lost battery health bars as reported by the dash:

Nissan, what’s this all about?

On the topic of “You’re not alone.” Only 40% of you report being able to commute still without extra charging. And one in five of you have stopped using it for your commute thanks to degradation, this is Fenix’s reason for existing. Surveys may say that an 80-mile car will fit 90% of people’s daily needs, but when your battery ages, those surveys aren’t much comfort anymore.

And more reasons to motivate us. We’ve long said that with a battery solution, these cars should last for decades, well this certainly supports that. Something unheard of in ICE car ownership, a whopping 86% of you are still on your original factory brake pads!

And the last data point we’re sharing today is related to service and repair. While our focus is on battery, it is our goal to enable our partners to become EV service specialists, so we wanted to know what else can go wrong with our trusted Leafs, and the most common failure? The climate control unit failed for 3 of our customers. While that might not sound like a lot, it is the one we’ve seen reported the most anecdotally in forums online, the 2nd most common failure we’ve seen online is the charging controller. The charging unit didn’t stand out in our surveys, but we plan to put together training materials for our partners to address both of these issues soon after battery installs begin. We all love that our cars don’t need very much service, but it would be great if we all had someplace to go that we could trust with the repairs that do arise.

We have quite a few other great lessons from our surveys, but most are from the comment-style questions. We’ll compile some of the best and some of the most sobering responses we’ve seen there to share in the coming week as well. So watch for that later!

For people waiting to find out when we’ll be able to help as the wait has been far too long already, here is what is to come. After we close this round of surveys on the 25th, we will work through our reservation list broken down by city and region to identify everyone in need. Then during the last week of January, we will be reaching out individually to all who requested faster help with the full list of choices available to you, along with details showing everything from costs to our guarantees behind those options and how that works for you.

In that email, you’ll have a link to schedule a call for some one on one time with a Fenix employee to answer questions and if you so chose, to start the install process. For some that will mean jumping right to scheduling time with an existing partner we’re already speaking with, and for others, we will work with you to find a local business target for us to bring into the Fenix family.

For those opting to wait, watch for an email from us with that same package of details for early battery options. It won’t be long before we’ll be contacting each of those in our waiting group as well. Help is on the way!

December Announcement Fēnix News

Installs begin in Q1 2020

A message from our Founder & CEO, John Bysinger about starting battery installs in 2020.

We’re excited to share our big news with all of our customers and fans. Staring in Q1 of 2020, we will begin Battery as a Service installs for our customers! We will be surveying our list of reservations to help identify customers with severe battery degradation and working to improve the health of everyone’s batteries while we bring our new modular battery pack to market later in the year.

Over the next several weeks we will share details of how this program will work, but the most important takeaway is this: Help is just around the corner, and it will be an affordable solution with the same commitment to a worry-free battery experience

Thank you to all of our fans, customers and followers, without you this wouldn’t be possible!

-John Bysinger & the Fēnix Power team

Fēnix News

Minor technical difficulties…

We had a bit of a hiccup rendering the video file for posting. It turns out if you leave Blender’s video rendering settings as default, instead of outputting the expected video file, it will generate a png image for every single frame. All 37,000 of them!

Thank you all for your patience… I will be posting our announcement video within the hour!

-John Bysinger
Founder & CEO (and video editing intern?)

Fēnix News

Answers Tomorrow!

Hello fans and customers,

Tomorrow is a day I have been looking forward to for quite some time. As Founder & CEO of Fēnix Power, I have invested years working to solve some of the biggest obstacles to electric vehicle adoption. While I love the growth and energy we see today in electric vehicles, I believe there is still a better way.

We’re all aware of just how much the battery is center to the challenges that EVs face. The cost of cells raises the price of the cars above their ICE competitors, and as all of our Leaf owning customers can attest to, the cost of replacing those batteries as the vehicle ages has been largely ignored by the manufacturers. And contributing to this challenge, the manufacturers aren’t motivated to help owners after the warranty has expired.

In building Fēnix I have spoken to hundreds of you along the way, and I have heard story after story from Leaf owners feeling their worlds get smaller and smaller as their batteries age. Yet each of you has a passion for your cars and for EV that is truly inspiring. Many of you took a risk on one of the first truly affordable EVs before the world had begun to accept the inevitable EV future we can all see today.

It is through learning from each of you and your stories that we are driven and focused on bringing the help you’re looking for. Tomorrow evening we take a big step forward in delivering on our commitment to each of you. And tomorrow, I will personally tell you all about what 2020 brings for Fēnix Power and how we’re going to change your battery stories for good.

Until tomorrow evening…

John Bysinger
Founder & CEO of Fēnix Power

Fēnix News

All the answers you seek.

A message from our CEO, John Bysinger:

The three most common questions we get are:

  • When are you starting customer installations?
  • When will I get my installation?
  • Are you going to be able to add more range?
  • How much range can I add?
  • My Leaf lost another bar, I’m getting nervous, are you close?
  • When are you going to start installing in [customer home town]?
  • Can I get into the beta testing group? I really want mine sooner!

These are all great questions, and we know our answers haven’t been as clear as they could be. Answers like “We’re starting installs in early 2020.” Or “We’re hoping to get around 40kWh in the stock battery location.” And while both of these answers are true, we know all of you want more clarity. You want to see us really commit to a release date. And many of you just really need to get some help for your Leaf, and quickly, those bars keep going away!

Well, it’s time to clear up all of that haziness. Mark your calendars, this coming weekend, the weekend of December 14th and 15th we’re going to try to answer all of those burning questions!

As the CEO, I’ve decided that I’m going to record our announcement on video, I will be able to share what’s going on with our progress, discuss product testing and production release schedules, share some of our recent big wins here at Fēnix as well.

And on top of all of this news, we actually have some very surprising news to share that will make a very real difference for many of you! We believe this to e a really big deal, and can’t wait until our customers learn about it.

We will be sharing the video on our YouTube channel, converting it into a podcast format if you prefer to listen over watching, publish the full text for people to read, and we will be blasting out links to everything to get the word out. So if you’re already on our mailing list or following us on social media somewhere, you’ll definitely hear about it.

I seriously can’t wait to share the news. I am a bit nervous about being on video, especially in such a long recording! But I think it’s important that you hear the news directly from me. I’m going to try to get the rest of the team into the video to say hello as well, but we’ll see if we can pull that off with Fēnix Power employees working coast to coast!

I will talk to you soon!

John Bysinger
Founder & CEO of Fēnix Power

Fēnix News

Size Matters. (We found our Lithium-ion cell supplier!)

After months of searching and discussing with a number of different battery suppliers, we have finally found the supplier we are looking for!

For several months now we have been talking to a number of different suppliers of our target battery, the 18650 Lithium-Ion based cell. We spoke with wholesalers, distributors, and even directly to several manufacturers, but in most cases ran into a common challenge: As a startup, we simply weren’t able to get them to commit to large volume pricing. We have more than 1 mWh of batteries required to meet our current deposit holders on our pre-order waiting list. We were getting quotes that aligned with 10s or 100s of kWh in volume, which were good, but not good enough.

Even though we have more than 400 reservations, we’re intending to serve several thousand new Leaf customers each year and many more customers with non-Leaf EVs in the years that follow. It is core to our values to make our product affordable, our primary driver for entering into the EV market was that the high cost of batteries creates most of the market’s adoption barriers. Expensive batteries make the cars expensive, they make servicing the car expensive, and the high cost of replacing batteries makes used EVs lose value quickly. So if we want to stay true to our values, we need to ensure our battery supplier understands that we need to get to volume production very quickly, and that means volume pricing.

We had also considered finding a supplier that can deliver quality cells in the 2170 (sometimes referred to as 21700) cell packaging. However, we were having a difficult time finding a supplier in that size that was a brand name our customers could trust. And for the last several months we had largely shelved the idea that we could use a 2170 cell in our battery modules.

But why did we want the 2170 to begin with? A quick look at Tesla’s choice to move to this size can answer that. By shifting to 2170 in the Model 3 from the 18650 in the S and X, Tesla was able to deliver a 50% improvement in energy density and a large reduction in the number of individual cells in the car. In short, you get more storage for less cost, size, and weight. The math is hard to ignore. But until recently Tesla was the only big brand manufacturing sufficient volume of these cells, and we’re not a big enough company for Tesla to consider being our supplier. So the search continued…

Until this week! We now have entered into an agreement with a supplier of 2170 cells manufactured by a true name-brand and with more than enough volume to achieve our next several year’s production goals! Not only are we able to get these elusive 2170 cells, but we’re getting them at a price that’s similar to what some other suppliers were quoting for 18650s! And even better, they will assemble, wrap and wire the cells into the arrangement we specify for our custom modules, so they are also a contract manufacturer for our battery assembly now as well! Two suppliers in one! All of us at Fēnix Power are walking on air this weekend, this is a HUGE win for us, and for our customers.

So what does this really mean for our customers and our products? First, it means we will be able to deliver more for less. We’re now re-evaluating our pricing model to determine if we can adjust our predictions for the monthly subscription costs. And second, it means we will be able to get more energy storage into the same space. For customers interested in expanding their Leaf’s capacity, we can’t tell you specifically how much more yet, we’re going to save that news for an announcement later. But what we can say is this: We had planned on trying to get to 40kWh in the stock battery location, but preliminary designs were only reaching about 39kWh. Well, now we can confidently state that 40kWh is easy to achieve, very easy. We can’t wait to share more, so for now, here are some cell specs for those that find such details important:


Size: 21mm x 70mm (970 cubic mm)
Weight: 69 grams (0.069 Kg)
4.8Ah (4800 mAh)
18.5Wh (0.0185kWh)
Energy Density: 268 Wh/Kg



*Image for 18650 v 2170 size reference, not our actual cells

Fēnix News

Fēnix & Recycling

We are often asked by our customers “What are you doing about recycling?” or “What happens to my old battery and what happens to your batteries when they’re at the end of their life?” and of course, our answer has always been that we’re committed to never throwing cells away. But anyone can say they’re going to do something, words without actions are just words.

We have been searching to find the right recycling partner, and today we are excited to announce our search is over. We have found a recycling partner that not only will recycle our old cells, but they will also take most of them and convert them into use for fixed storage for the grid, businesses, data centers, etc. This is exactly what we’ve been searching for!

Please welcome BigBattery to the Fēnix Power team of environmentally conscious partners! They are a new venture with a solid pedigree in recycling thanks to their leadership’s long history of running a premier industry recycling business prior to founding BigBattery. Their own words say it all:

BigBattery was created to provide affordable, attainable, and sustainable energy solutions worldwide. We believe access to electricity is a basic human right that 1.2 Billion People today lack. Modern technology has made energy creation extremely affordable yet energy storage remains very expensive. The high cost of batteries remains the single greatest hurdle for our worlds mass adoption of clean and reliable energy solutions.

Our mission is to provide high quality energy storage solutions at a fraction of todays market price to promote mass adoption. BigBattery was not made to create value for a few, but rather to share the greatest positive impact for the whole. Our products are designed to serve your needs at a price you can afford. We are your source for power – it’s time you empower the world!

BigBattery is committed to the 2nd-life market of modern chemistry batteries. Today’s EV, HEV, PHEV vehicles often use advanced chemistries to achieve the storage needs today’s vehicles demand. And an EV is a very demanding application for a battery! We charge and discharge our EV batteries daily, and if not daily, we run them from a nearly full charge to nearly depleted. Plus when in use, we expect our packs to deliver lots of power very quickly. And when we stop at a fast charger, we feed them lots of power very quickly!

When you accelerate hard in a Leaf, the battery pack may see as much as 50kW of demand. And we’re all familiar with how temperature can have real impacts on the cells we’re already expecting a lot from. But the interesting part is when you change the use case from EV to something like fixed storage, the performance expectations are very different. An on-site business battery will often see a heavy load, but that demand increases slowly, and they get recharged over longer periods of time. In a power backup scenario, again they’ll charge slowly over time, and when under load, that load is even and drawn out over hours or days. What all this means is once a cell can’t perform well in an EV, it could still see years or even decades of use in a fixed storage installation.

And finally, this partnership allows us to proudly say that every battery that we take out of service will become part of the supply chain of a business that fully complies with stringent industry recycling standards. Our recycling partner maintains a responsible and sustainable business management system in full compliance with R2:2013, ISO 9001:2015, OHSAS 18001:2007, ISO 14001:2015, and practices for responsible recycling.

For more information:

R2:2013 Responsible Recycling

ISO 9001:2015

ISO 14002:2015

BS OHSAS: 18001:2007

Fēnix News

A Fēnix Powered Fleet?

We’re really excited by the response we’ve had over this holiday weekend, and while there are still several hours left for the current pricing, we gained 40 new Leaf reservations! That’s a 10% gain in reservations in less than 5 days, absolutely amazing! In all this excitement and looking through our new customer reservations, we noticed something: One of our customers who already had a couple of previous reservations came in yesterday and reserved TEN MORE!

While I can’t share the business name or what they’re doing just yet, this customer has reserved a total of 15 of our Nissan Leaf upgrades. To us, this is huge! We have been working on a package of information for the potential to take our product into fleet sales and fleet management, and as it turns out, one of our customers ran the numbers himself as a fleet operator and concluded that Fēnix Power is what his fleet needs.

We’ve already connected with him to discuss his plans briefly, and are meeting with him again this week to work on shaping what will become a more formal commercial fleet owner/operator program for customers just like him. He’s very excited about what we’re developing here, and we’re going to be discussing the possibility of sharing what he’s doing in our news section soon.

While we know our consumer customers are excited about the proposition of what our battery service subscription model means for them as individuals, we will be able to provide fleet operators with a level of battery data they’ve not yet seen from an EV or any vehicles they’ve operated in their fleets before. Unified billing, management, predictive maintenance scheduling and even integrated on-site charging solutions around the corner.

Fēnix Powered LEAF Fleets coming soon!

We’re looking for other EV fleet operators, Nissan Leaf or otherwise to connect with to learn about your current operations and expense challenges. If you’re currently operating an ICE fleet and are considering a switch to EV, or if you already have a fleet of aging Nissan Leafs, or even Tesla vehicles that are starting to see range impacted by high use miles, we can show you how Fēnix will change the way you’re planning around your Power needs.

Fēnix News

400!!

Actually, as of the writing of this post, we’re at 402, and this is huge! Both for us and for our ability to raise capital to deliver on our commitment to all of you, our customers. When we started going after funding several years ago, we were told we needed to prove the market demand or no one would invest or lend us even a dime. So our goal for 2019 was to do exactly that, show proof that all of our research was right. One investor that has been a mentor of mine going on four years now gave me two great pieces of advice:

“A customer is someone who has given you actual money in exchange for either an actual product, or the commitment to deliver a product later. If all you have is a list of people who say they would buy your product, but haven’t paid anything to be on that list, you don’t have customers, you have a fan club.”

I took this to heart and set about developing a product that people would actually want to buy. My first venture into this space was still based on our modular battery architecture but applied in a kit to convert Ford F-series pickups to electric vehicles. I got a lot of interest, and as he said, even had a fan club, but when it came time to get deposits, it just wasn’t converting. I also designed a product that would fit into the trunk area of a Leaf, to add more range, which again earned a lot of interest, but very few willing to pay a deposit. It wasn’t until 2018 when Nissan started raising prices on replacing their battery that it started to make sense for us to compete with their stock battery pack. I spent the first half of 2018 working through some of the design challenges of adapting our product to fit the stock pack location, and then at the end of September 2018, we made our announcement.

And the market responded! Since that first weekend, not only have we shown that there is demand, but that we can organically grow our product interest without expensive advertising or product hype. We’ve purposely kept much of the design under wraps and kept our performance capability claims restrained and realistic because we needed to prove to lenders and investors that our measurement of the market demand isn’t influenced by hype or by promising over-the-top capabilities. Consumers truly want an answer to their needs, and they’ve shown they have confidence that we will be the ones delivering that answer.

“You can show me a stack of market research, charts, graphs, and expert opinions, and paint a very good picture of what your market looks like, but until you can measure that demand with actual money and commitments, all you’ve done is paint a picture.”

Thanks to each and every one of you that is holding a reservation, we’ve done exactly that. We are showing that the demand for Fēnix Power’s solution is more than just a picture, this is a very real, and growing market need. And we have shown that our demand is accelerating! Every quarter for 5 straight quarters since the announcement, we have seen reservations double! To achieve that for Q4 of 2019, we predicted we will get to 500 reservations by the end of the year, and expect to see us break 1,000 by the end of March 2020. I have no doubts that we will see exactly that.

But even better than just your deposits, I and my team have been talking one on one to quite a few of you, and we’re learning so much about the impact that battery degradation has for our customers. This isn’t just an aging car part, people are feeling their world slowly shrinking by a more and more constrained ability of their cars. Many are feeling trapped by the weight of a car they can’t get out from underneath. And the worst one, many are feeling betrayed by an industry that they have, very vocally, been supporting for the batter part of a decade.

I personally take that last lesson to heart. Of course, I’m here to build a business and to make a product, but if I were to somehow forget all but one of the lessons that 2019 has taught me, this is what I want to remember the most: Our customers are coming to us because someone else has failed them. A manufacturer failed them by building a product that aged much too quickly. A salesman failed them by promising that their car would make everything about their world better. A business responsible for servicing their car failed them by making their only answer too expensive to be within reach.

I know we at Fēnix Power may not get everything right in the coming years, but the one thing I will be reminding my team over and over again is we’re going to start everything we do with this: By designing our solution as a service and selling it through a subscription, we aren’t just making sales and selling products, we are building a relationship with a person. And these people are putting their trust in us that we’re participating in the relationship too. That we will be there to stand behind our products through the entire length of their subscription. From day one through year 10, it’s our job to make sure they feel like Fēnix made their world better.

-John Bysinger
Founder & CEO

Note: The image attached to this post does NOT mean we’re sold out of Nissan reservations, but it does mean that, after Cyber Monday, we shift to the next pricing group for our pre-order customers. Once this weekend’s sale has passed, reservations will see a smaller reduction in the balance due at the time of install. Instead of $150 due later, that will go up to $600 due at the time of install. If you haven’t reserved yet, be sure to do so before 5:00 PM PST as that’s when the Cyber Monday sale ends!

Modern Classics Messages from the Founder

Black Friday Storytime?

Hello again!

It’s John here, Founder & CEO of Fēnix. With tomorrow being December 1st, I thought I would take advantage of a quiet morning to reflect a bit on 2019, and share a bit of the vision for Fēnix Power for 2020 and well beyond. So find your comfy chair, get a fresh cup of your favorite Saturday morning beverage, for me that’s a cup of medium roast with a little sugar-free vanilla creamer. I’m going to share a bit about what the near-term future looks like here in Charlotte, and then tell a story of a slightly more distant future. This is the one we’re aiming for here at Fēnix Power, and as our reservation count grows, I’m more certain of achieving this vision each and every day.

First, it IS Thanksgiving weekend, surely we have some kind of promotion going on right? Well, we do, but it’s not entirely obvious what the deal is unless you’re following us closely. You see, something big is going on with our reservations today, right now we’re only THREE reservations away from our 400th Nissan Leaf battery replacement deposit! And with the pace of reservations over this long weekend, I have no doubt that we will get to and pass 400 in just a matter of hours. And that’s a pretty big deal for us! And in some ways, that’s a very big deal for each of you as well. You see, in 2020 we will be making a big transition away from building everything basically by hand. One part at a time, one assembly at a time, one car at a time, and with our (soon!) more than 400 customers in line and waiting for us? One at a time just won’t do. And it’s these 400 customers, that have been on-pace to double reservations every 3 months for five quarters in a row, that has provided our investors with real measurable proof of just how strong our first-product market really is. This is key to give us access to the capital we need to achieve our 2020 goals.

In 2020 we’re changing everything about what we’re doing. A short while ago you saw us share our newest location here in Charlotte, and a great location it is, with space for growing our engineering team, in the offices and labs, and space for testing manufacturing automation in the space in the back. And this facility could see us scale to building a full pack assembly every day so we could ship them out for installs to our (almost!) 400 very patient customers waiting in line by the end of the year. And that would be absolutely amazing if we could scale like that, but … we’re not.

We’re planning to scale more than that. You see, 400 isn’t nearly enough, we estimate with the Nissan Leaf alone and solely in the US, there are thousands of Leafs with seriously crippling range limitations, and thousands aging out of warranty coverage every year for nearly the next decade. 400 isn’t even close! By the end of 2020, we aim to prepare Fēnix Power for an even larger manufacturing pace capable of delivering thousands each year. In March of this year, Nissan put its 400,000th Leaf on US roads, wouldn’t it be great if we could keep most of them out of the recyclers? I think so, so we’re aiming to do exactly that!

Part of my vision for our future is that 30 years from now in 2050, 39 years after the original 2011 Nissan Leaf was sold in the US, that we are able to keep most of them on the road. They’re Instant retro-classics in this context, in 2050 they will have that quirky historical-futuristic styling people in ’50 are fond of. Much in the same way the styling of the 1964 Mustang is just as iconic in ’64 as it is in ’19. In 2050 the unique styling of our beloved 1st generation LEAFs makes a statement about a new kind of motor-vehicle classic car enthusiast.

in the summer of 2019, thousands of car buffs flock to car shows to see dozens of classic Mustangs, or perhaps Corvettes, though my personal favorites are classic Jeeps. But instead of looking backward from today, we’re going to imagine a classic car show that is Looking Back from the Future. (I couldn’t help myself, I had to say it!)

It’s now 2050 you’re with your kids and perhaps with their family and kids too, and you’re all walking into town one summer Saturday to see all of the “Classic electric cars”. There you find dozens of Leafs, cleaned up, detailed and waxed, many with their original 2011 metallic blue paint all shiny, but with one subtle difference from the Nissan OEM Leaf. A peek underneath reveals that many Leaf owners still use their Leaf as a daily driver, you can tell this by spotting the easy to service aftermarket modular battery made by Fēnix, with its distinctive removable panels protecting each stack of modules residing above from road hazards that threaten them from below. Many of these cars at the show also have the “Powered by Fēnix” badge on the sides and back, just below the now legendary “Zero Emission” badging on the doors and trunk.

Powered by Fēnix
A badge often found on “classic LEAFs in 2050

And like how the Leaf will be an iconic classic EV in 2050, passers-by at the EV car show will see that badge and nod at the owner knowingly, because it’s the same badge so many other Fēnix Power-ed new EVs wear at the dealerships. And as we look around this imaginary world demonstrating of my vision for what 2050 could bring, a local Fēnix service franchise owner sees an opportunity to chat up a Fēnix customer. He asks the owner sitting next to the well maintained Burgandy 2012 Leaf not far from the blue 2011 we were admiring a moment ago, “which generation of modules do you have in that thing? You know the new generation can get your car up to 380 miles indicated on the GOMYou should swing by the shop and check them out, we could have your whole subscription swapped out in about 20 minutes. In fact, yesterday my installer just finished a conversion of a classic Model S to Fēnix using this new generation! You should have seen the look on his face after he took it for a spin!”

2011 "Classic Car"
The “Classic Blue” 2011 LEAF

The Leaf owner nods knowingly and says “I’m still on the modules I installed back in ’42! As for your customer? I bet he still had the original Tesla cells in there, didn’t he? Hard to believe cars used to use batteries that heavy back then… I mean I get it, Tesla did get their batteries to last a really long time, but why would you keep those heavy things in there for 30 years? Everyone knows after the first decade you move them into your house or your business! I would have switched to Fēnix a decade or two ago!

Modern Classics
The most well-known “Classic Car” Electric Vehicles on the roads of 2050

I hope you enjoyed my version of Story Time. Here at Fēnix HQ, we love to talk about and plan for our vision of an electric future. While my story might seem a bit ambitious, and when you consider even with the variety of EVs on the road today, very few have aged past their first decade on the road. The EV market is growing fast, but aging slow! What is important here, is that from a technology point of view there actually aren’t any technical obstacles that would prevent us from achieving that vision of 2050, the only obstacle is the time it takes to get there.

As for 2019, what are we to do about providing some savings for customers just finding us today? Well, that’s easy. We originally planned on raising our installation costs after customer 400, it is still the same $150 deposit but the balance due at install later does change. Before today, we were providing a huge reward for our customers who were reserving so early, 80% off of the planned $1,500 installation cost. And we were all set to lower the discount down to 50% after 400 reservations, with the balance due later jumps from $150 to $600. We simply couldn’t let that discount sunset in the middle of Thanksgiving weekend! So that’s our “Black Friday Deal”, we’re giving everyone 3 more days to get on board now and save $1,200 later!

So, for those that saw the title and skipped right to the end to find the deal , here it is: regardless of how many reservations come in over the entire weekend, we’re keeping our costs due at install on hold at $150, all the way through the end of the workday for Cyber Monday. That means until Monday, December 2nd at 5:00 PM Pacific time, we keep honoring that 80% off the install. You can find our original Turkey Day promo page here for the details of this deal, and some great other information.

Thank you to all of you who already hold reservations, and being patient with us while we raised the capital required to help as many of you as possible. Don’t forget to buckle up and hold on tight, 2020 is going to be one heck of an exciting year for all of us!

-John Bysinger, Founder & CEO of Fēnix Power.

Rushing for Fēnix Power battery reservations!
Rushing for Fēnix Power battery reservations!