Author: Fēnix Power

Fēnix News

All the answers you seek.

A message from our CEO, John Bysinger:

The three most common questions we get are:

  • When are you starting customer installations?
  • When will I get my installation?
  • Are you going to be able to add more range?
  • How much range can I add?
  • My Leaf lost another bar, I’m getting nervous, are you close?
  • When are you going to start installing in [customer home town]?
  • Can I get into the beta testing group? I really want mine sooner!

These are all great questions, and we know our answers haven’t been as clear as they could be. Answers like “We’re starting installs in early 2020.” Or “We’re hoping to get around 40kWh in the stock battery location.” And while both of these answers are true, we know all of you want more clarity. You want to see us really commit to a release date. And many of you just really need to get some help for your Leaf, and quickly, those bars keep going away!

Well, it’s time to clear up all of that haziness. Mark your calendars, this coming weekend, the weekend of December 14th and 15th we’re going to try to answer all of those burning questions!

As the CEO, I’ve decided that I’m going to record our announcement on video, I will be able to share what’s going on with our progress, discuss product testing and production release schedules, share some of our recent big wins here at Fēnix as well.

And on top of all of this news, we actually have some very surprising news to share that will make a very real difference for many of you! We believe this to e a really big deal, and can’t wait until our customers learn about it.

We will be sharing the video on our YouTube channel, converting it into a podcast format if you prefer to listen over watching, publish the full text for people to read, and we will be blasting out links to everything to get the word out. So if you’re already on our mailing list or following us on social media somewhere, you’ll definitely hear about it.

I seriously can’t wait to share the news. I am a bit nervous about being on video, especially in such a long recording! But I think it’s important that you hear the news directly from me. I’m going to try to get the rest of the team into the video to say hello as well, but we’ll see if we can pull that off with Fēnix Power employees working coast to coast!

I will talk to you soon!

John Bysinger
Founder & CEO of Fēnix Power

Fēnix News

Size Matters. (We found our Lithium-ion cell supplier!)

After months of searching and discussing with a number of different battery suppliers, we have finally found the supplier we are looking for!

For several months now we have been talking to a number of different suppliers of our target battery, the 18650 Lithium-Ion based cell. We spoke with wholesalers, distributors, and even directly to several manufacturers, but in most cases ran into a common challenge: As a startup, we simply weren’t able to get them to commit to large volume pricing. We have more than 1 mWh of batteries required to meet our current deposit holders on our pre-order waiting list. We were getting quotes that aligned with 10s or 100s of kWh in volume, which were good, but not good enough.

Even though we have more than 400 reservations, we’re intending to serve several thousand new Leaf customers each year and many more customers with non-Leaf EVs in the years that follow. It is core to our values to make our product affordable, our primary driver for entering into the EV market was that the high cost of batteries creates most of the market’s adoption barriers. Expensive batteries make the cars expensive, they make servicing the car expensive, and the high cost of replacing batteries makes used EVs lose value quickly. So if we want to stay true to our values, we need to ensure our battery supplier understands that we need to get to volume production very quickly, and that means volume pricing.

We had also considered finding a supplier that can deliver quality cells in the 2170 (sometimes referred to as 21700) cell packaging. However, we were having a difficult time finding a supplier in that size that was a brand name our customers could trust. And for the last several months we had largely shelved the idea that we could use a 2170 cell in our battery modules.

But why did we want the 2170 to begin with? A quick look at Tesla’s choice to move to this size can answer that. By shifting to 2170 in the Model 3 from the 18650 in the S and X, Tesla was able to deliver a 50% improvement in energy density and a large reduction in the number of individual cells in the car. In short, you get more storage for less cost, size, and weight. The math is hard to ignore. But until recently Tesla was the only big brand manufacturing sufficient volume of these cells, and we’re not a big enough company for Tesla to consider being our supplier. So the search continued…

Until this week! We now have entered into an agreement with a supplier of 2170 cells manufactured by a true name-brand and with more than enough volume to achieve our next several year’s production goals! Not only are we able to get these elusive 2170 cells, but we’re getting them at a price that’s similar to what some other suppliers were quoting for 18650s! And even better, they will assemble, wrap and wire the cells into the arrangement we specify for our custom modules, so they are also a contract manufacturer for our battery assembly now as well! Two suppliers in one! All of us at Fēnix Power are walking on air this weekend, this is a HUGE win for us, and for our customers.

So what does this really mean for our customers and our products? First, it means we will be able to deliver more for less. We’re now re-evaluating our pricing model to determine if we can adjust our predictions for the monthly subscription costs. And second, it means we will be able to get more energy storage into the same space. For customers interested in expanding their Leaf’s capacity, we can’t tell you specifically how much more yet, we’re going to save that news for an announcement later. But what we can say is this: We had planned on trying to get to 40kWh in the stock battery location, but preliminary designs were only reaching about 39kWh. Well, now we can confidently state that 40kWh is easy to achieve, very easy. We can’t wait to share more, so for now, here are some cell specs for those that find such details important:

Size: 21mm x 70mm (970 cubic mm)
Weight: 69 grams (0.069 Kg)
4.8Ah (4800 mAh)
18.5Wh (0.0185kWh)
Energy Density: 268 Wh/Kg

*Image for 18650 v 2170 size reference, not our actual cells

Fēnix News

Fēnix & Recycling

We are often asked by our customers “What are you doing about recycling?” or “What happens to my old battery and what happens to your batteries when they’re at the end of their life?” and of course, our answer has always been that we’re committed to never throwing cells away. But anyone can say they’re going to do something, words without actions are just words.

We have been searching to find the right recycling partner, and today we are excited to announce our search is over. We have found a recycling partner that not only will recycle our old cells, but they will also take most of them and convert them into use for fixed storage for the grid, businesses, data centers, etc. This is exactly what we’ve been searching for!

Please welcome IT Asset Partners to the Fēnix Power team of environmentally conscious partners! They describe themselves like this:

ITAP is the leading global technology company in the reverse logistics industry, providing Fortune 1000 partners with innovative repurposing solutions that transcend the term “recycling” and redefine value.

ITAP is committed to the 2nd-life market of modern chemistry batteries. Today’s EV, HEV, PHEV vehicles often use advanced chemistries to achieve the storage needs today’s vehicles demand. And an EV is a very demanding application for a battery! We charge and discharge our EV batteries daily, and if not daily, we run them from a nearly full charge to nearly depleted. Plus when in use, we expect our packs to deliver lots of power very quickly. And when we stop at a fast charger, we feed them lots of power very quickly!

In our Leafs under hard acceleration, the battery pack may see as much as 50kW of demand. And we’re all familiar with how temperature can have real impacts on the cells we’re already expecting a lot from. But the interesting part, is when you change the use case from EV to something like fixed storage, the performance expectations are very different. An on-site business battery will often see a heavy load, but that demand increases slowly, and they get recharged over longer periods of time. In a power backup scenario, again they’ll charge slowly over time, and when under load, that load is even and drawn out over hours or days. What all this means is once a cell can’t perform well in an EV, it could still see years, or even decades of use in a fixed storage installation. Here is what ITAP says about Lithium Batteries:

ITAP is a strong believer in the future of Lithium-ion batteries. Working with the largest Automotive OEMs, ITAP breathes 2nd lives into our partners’ dispositioned batteries. We don’t just integrate, we create – ITAP works closely with manufacturing partners to design products that are customized inherently with our OEM partners’ battery chemistries and specifications. With ITAP’s repurposing solutions, we have a full spectrum of applications that enhance utilitarian value and preserve natural resources. Whether from an EV, PHEV or HEV battery pack, your batteries’ power density knows no bounds with ITAP innovations.

And finally, this partnership allows us to proudly say that every battery that we take out of service will become part of the supply chain of a business that fully complies with stringent industry recycling standards. ITAP maintains a responsible and sustainable business management system in full compliance with R2:2013, ISO 9001:2015, OHSAS 18001:2007, ISO 14001:2015, and practices for responsible recycling.

For more information:

R2:2013 Responsible Recycling

ISO 9001:2015

ISO 14002:2015

BS OHSAS: 18001:2007

Fēnix News

A Fēnix Powered Fleet?

We’re really excited by the response we’ve had over this holiday weekend, and while there are still several hours left for the current pricing, we gained 40 new Leaf reservations! That’s a 10% gain in reservations in less than 5 days, absolutely amazing! In all this excitement and looking through our new customer reservations, we noticed something: One of our customers who already had a couple of previous reservations came in yesterday and reserved TEN MORE!

While I can’t share the business name or what they’re doing just yet, this customer has reserved a total of 15 of our Nissan Leaf upgrades. To us, this is huge! We have been working on a package of information for the potential to take our product into fleet sales and fleet management, and as it turns out, one of our customers ran the numbers himself as a fleet operator and concluded that Fēnix Power is what his fleet needs.

We’ve already connected with him to discuss his plans briefly, and are meeting with him again this week to work on shaping what will become a more formal commercial fleet owner/operator program for customers just like him. He’s very excited about what we’re developing here, and we’re going to be discussing the possibility of sharing what he’s doing in our news section soon.

While we know our consumer customers are excited about the proposition of what our battery service subscription model means for them as individuals, we will be able to provide fleet operators with a level of battery data they’ve not yet seen from an EV or any vehicles they’ve operated in their fleets before. Unified billing, management, predictive maintenance scheduling and even integrated on-site charging solutions around the corner.

Fēnix Powered LEAF Fleets coming soon!

We’re looking for other EV fleet operators, Nissan Leaf or otherwise to connect with to learn about your current operations and expense challenges. If you’re currently operating an ICE fleet and are considering a switch to EV, or if you already have a fleet of aging Nissan Leafs, or even Tesla vehicles that are starting to see range impacted by high use miles, we can show you how Fēnix will change the way you’re planning around your Power needs.

Fēnix News


Actually, as of the writing of this post, we’re at 402, and this is huge! Both for us and for our ability to raise capital to deliver on our commitment to all of you, our customers. When we started going after funding several years ago, we were told we needed to prove the market demand or no one would invest or lend us even a dime. So our goal for 2019 was to do exactly that, show proof that all of our research was right. One investor that has been a mentor of mine going on four years now gave me two great pieces of advice:

“A customer is someone who has given you actual money in exchange for either an actual product, or the commitment to deliver a product later. If all you have is a list of people who say they would buy your product, but haven’t paid anything to be on that list, you don’t have customers, you have a fan club.”

I took this to heart and set about developing a product that people would actually want to buy. My first venture into this space was still based on our modular battery architecture but applied in a kit to convert Ford F-series pickups to electric vehicles. I got a lot of interest, and as he said, even had a fan club, but when it came time to get deposits, it just wasn’t converting. I also designed a product that would fit into the trunk area of a Leaf, to add more range, which again earned a lot of interest, but very few willing to pay a deposit. It wasn’t until 2018 when Nissan started raising prices on replacing their battery that it started to make sense for us to compete with their stock battery pack. I spent the first half of 2018 working through some of the design challenges of adapting our product to fit the stock pack location, and then at the end of September 2018, we made our announcement.

And the market responded! Since that first weekend, not only have we shown that there is demand, but that we can organically grow our product interest without expensive advertising or product hype. We’ve purposely kept much of the design under wraps and kept our performance capability claims restrained and realistic because we needed to prove to lenders and investors that our measurement of the market demand isn’t influenced by hype or by promising over-the-top capabilities. Consumers truly want an answer to their needs, and they’ve shown they have confidence that we will be the ones delivering that answer.

“You can show me a stack of market research, charts, graphs, and expert opinions, and paint a very good picture of what your market looks like, but until you can measure that demand with actual money and commitments, all you’ve done is paint a picture.”

Thanks to each and every one of you that is holding a reservation, we’ve done exactly that. We are showing that the demand for Fēnix Power’s solution is more than just a picture, this is a very real, and growing market need. And we have shown that our demand is accelerating! Every quarter for 5 straight quarters since the announcement, we have seen reservations double! To achieve that for Q4 of 2019, we predicted we will get to 500 reservations by the end of the year, and expect to see us break 1,000 by the end of March 2020. I have no doubts that we will see exactly that.

But even better than just your deposits, I and my team have been talking one on one to quite a few of you, and we’re learning so much about the impact that battery degradation has for our customers. This isn’t just an aging car part, people are feeling their world slowly shrinking by a more and more constrained ability of their cars. Many are feeling trapped by the weight of a car they can’t get out from underneath. And the worst one, many are feeling betrayed by an industry that they have, very vocally, been supporting for the batter part of a decade.

I personally take that last lesson to heart. Of course, I’m here to build a business and to make a product, but if I were to somehow forget all but one of the lessons that 2019 has taught me, this is what I want to remember the most: Our customers are coming to us because someone else has failed them. A manufacturer failed them by building a product that aged much too quickly. A salesman failed them by promising that their car would make everything about their world better. A business responsible for servicing their car failed them by making their only answer too expensive to be within reach.

I know we at Fēnix Power may not get everything right in the coming years, but the one thing I will be reminding my team over and over again is we’re going to start everything we do with this: By designing our solution as a service and selling it through a subscription, we aren’t just making sales and selling products, we are building a relationship with a person. And these people are putting their trust in us that we’re participating in the relationship too. That we will be there to stand behind our products through the entire length of their subscription. From day one through year 10, it’s our job to make sure they feel like Fēnix made their world better.

-John Bysinger
Founder & CEO

Note: The image attached to this post does NOT mean we’re sold out of Nissan reservations, but it does mean that, after Cyber Monday, we shift to the next pricing group for our pre-order customers. Once this weekend’s sale has passed, reservations will see a smaller reduction in the balance due at the time of install. Instead of $150 due later, that will go up to $600 due at the time of install. If you haven’t reserved yet, be sure to do so before 5:00 PM PST as that’s when the Cyber Monday sale ends!

Modern Classics Messages from the Founder

Black Friday Storytime?

Hello again!

It’s John here, Founder & CEO of Fēnix. With tomorrow being December 1st, I thought I would take advantage of a quiet morning to reflect a bit on 2019, and share a bit of the vision for Fēnix Power for 2020 and well beyond. So find your comfy chair, get a fresh cup of your favorite Saturday morning beverage, for me that’s a cup of medium roast with a little sugar-free vanilla creamer. I’m going to share a bit about what the near-term future looks like here in Charlotte, and then tell a story of a slightly more distant future. This is the one we’re aiming for here at Fēnix Power, and as our reservation count grows, I’m more certain of achieving this vision each and every day.

First, it IS Thanksgiving weekend, surely we have some kind of promotion going on right? Well, we do, but it’s not entirely obvious what the deal is unless you’re following us closely. You see, something big is going on with our reservations today, right now we’re only THREE reservations away from our 400th Nissan Leaf battery replacement deposit! And with the pace of reservations over this long weekend, I have no doubt that we will get to and pass 400 in just a matter of hours. And that’s a pretty big deal for us! And in some ways, that’s a very big deal for each of you as well. You see, in 2020 we will be making a big transition away from building everything basically by hand. One part at a time, one assembly at a time, one car at a time, and with our (soon!) more than 400 customers in line and waiting for us? One at a time just won’t do. And it’s these 400 customers, that have been on-pace to double reservations every 3 months for five quarters in a row, that has provided our investors with real measurable proof of just how strong our first-product market really is. This is key to give us access to the capital we need to achieve our 2020 goals.

In 2020 we’re changing everything about what we’re doing. A short while ago you saw us share our newest location here in Charlotte, and a great location it is, with space for growing our engineering team, in the offices and labs, and space for testing manufacturing automation in the space in the back. And this facility could see us scale to building a full pack assembly every day so we could ship them out for installs to our (almost!) 400 very patient customers waiting in line by the end of the year. And that would be absolutely amazing if we could scale like that, but … we’re not.

We’re planning to scale more than that. You see, 400 isn’t nearly enough, we estimate with the Nissan Leaf alone and solely in the US, there are thousands of Leafs with seriously crippling range limitations, and thousands aging out of warranty coverage every year for nearly the next decade. 400 isn’t even close! By the end of 2020, we aim to prepare Fēnix Power for an even larger manufacturing pace capable of delivering thousands each year. In March of this year, Nissan put its 400,000th Leaf on US roads, wouldn’t it be great if we could keep most of them out of the recyclers? I think so, so we’re aiming to do exactly that!

Part of my vision for our future is that 30 years from now in 2050, 39 years after the original 2011 Nissan Leaf was sold in the US, that we are able to keep most of them on the road. They’re Instant retro-classics in this context, in 2050 they will have that quirky historical-futuristic styling people in ’50 are fond of. Much in the same way the styling of the 1964 Mustang is just as iconic in ’64 as it is in ’19. In 2050 the unique styling of our beloved 1st generation LEAFs makes a statement about a new kind of motor-vehicle classic car enthusiast.

in the summer of 2019, thousands of car buffs flock to car shows to see dozens of classic Mustangs, or perhaps Corvettes, though my personal favorites are classic Jeeps. But instead of looking backward from today, we’re going to imagine a classic car show that is Looking Back from the Future. (I couldn’t help myself, I had to say it!)

It’s now 2050 you’re with your kids and perhaps with their family and kids too, and you’re all walking into town one summer Saturday to see all of the “Classic electric cars”. There you find dozens of Leafs, cleaned up, detailed and waxed, many with their original 2011 metallic blue paint all shiny, but with one subtle difference from the Nissan OEM Leaf. A peek underneath reveals that many Leaf owners still use their Leaf as a daily driver, you can tell this by spotting the easy to service aftermarket modular battery made by Fēnix, with its distinctive removable panels protecting each stack of modules residing above from road hazards that threaten them from below. Many of these cars at the show also have the “Powered by Fēnix” badge on the sides and back, just below the now legendary “Zero Emission” badging on the doors and trunk.

Powered by Fēnix
A badge often found on “classic LEAFs in 2050

And like how the Leaf will be an iconic classic EV in 2050, passers-by at the EV car show will see that badge and nod at the owner knowingly, because it’s the same badge so many other Fēnix Power-ed new EVs wear at the dealerships. And as we look around this imaginary world demonstrating of my vision for what 2050 could bring, a local Fēnix service franchise owner sees an opportunity to chat up a Fēnix customer. He asks the owner sitting next to the well maintained Burgandy 2012 Leaf not far from the blue 2011 we were admiring a moment ago, “which generation of modules do you have in that thing? You know the new generation can get your car up to 380 miles indicated on the GOMYou should swing by the shop and check them out, we could have your whole subscription swapped out in about 20 minutes. In fact, yesterday my installer just finished a conversion of a classic Model S to Fēnix using this new generation! You should have seen the look on his face after he took it for a spin!”

2011 "Classic Car"
The “Classic Blue” 2011 LEAF

The Leaf owner nods knowingly and says “I’m still on the modules I installed back in ’42! As for your customer? I bet he still had the original Tesla cells in there, didn’t he? Hard to believe cars used to use batteries that heavy back then… I mean I get it, Tesla did get their batteries to last a really long time, but why would you keep those heavy things in there for 30 years? Everyone knows after the first decade you move them into your house or your business! I would have switched to Fēnix a decade or two ago!

Modern Classics
The most well-known “Classic Car” Electric Vehicles on the roads of 2050

I hope you enjoyed my version of Story Time. Here at Fēnix HQ, we love to talk about and plan for our vision of an electric future. While my story might seem a bit ambitious, and when you consider even with the variety of EVs on the road today, very few have aged past their first decade on the road. The EV market is growing fast, but aging slow! What is important here, is that from a technology point of view there actually aren’t any technical obstacles that would prevent us from achieving that vision of 2050, the only obstacle is the time it takes to get there.

As for 2019, what are we to do about providing some savings for customers just finding us today? Well, that’s easy. We originally planned on raising our installation costs after customer 400, it is still the same $150 deposit but the balance due at install later does change. Before today, we were providing a huge reward for our customers who were reserving so early, 80% off of the planned $1,500 installation cost. And we were all set to lower the discount down to 50% after 400 reservations, with the balance due later jumps from $150 to $600. We simply couldn’t let that discount sunset in the middle of Thanksgiving weekend! So that’s our “Black Friday Deal”, we’re giving everyone 3 more days to get on board now and save $1,200 later!

So, for those that saw the title and skipped right to the end to find the deal , here it is: regardless of how many reservations come in over the entire weekend, we’re keeping our costs due at install on hold at $150, all the way through the end of the workday for Cyber Monday. That means until Monday, December 2nd at 5:00 PM Pacific time, we keep honoring that 80% off the install. You can find our original Turkey Day promo page here for the details of this deal, and some great other information.

Thank you to all of you who already hold reservations, and being patient with us while we raised the capital required to help as many of you as possible. Don’t forget to buckle up and hold on tight, 2020 is going to be one heck of an exciting year for all of us!

-John Bysinger, Founder & CEO of Fēnix Power.

Rushing for Fēnix Power battery reservations!
Rushing for Fēnix Power battery reservations!
Rushing for Fēnix Power battery reservations! News

Big Savings Ends Monday

We’ve decided to extend our current 80% discount for the total installation costs for customers reserving through the holiday weekend! We had originally intended to reduce the discount to 50% once we had passed 400 reservations, but we were on track to break the 400 reservation barrier before the weekend was out!

So just in case you had Fēnix Power on your shopping list this weekend, we’re extending it through “Cyber Monday”!

Find out more about what this discount is and when it ends HERE.

Or just jump right to our reservations page to get in before other holiday shoppers do: Nissan Leaf Reservation.

Have a Happy Thanksgiving from all of us at Fēnix Power!

The Electric Speed Shop Fēnix News

The Electric Speed Shop Interviews us!

The driving force behind The Electric Speed Shop, Stan Durk sat down with our CEO John Bysinger for a Q&A session about Fēnix Power, Startup, EVs and how we got to where we are today. The Electric Speed Shop is currently an EV news and information effort to help promote the idea of converting classic cars to electric power. Stan himself is a MOPAR muscle car fan and hopes to build a conversion shop of his own soon, with that in mind he does case-study articles going over the what and how of converting various cars to a battery-electric drive train. Like his interview with our CEO you’ll also find some great long-form interviews with people all around the EV community. Definitely worth finding The Electric Speed Shop on your favorite platform and give them a follow!

The Electric Speed Shop Q&A with Fenix Power

In the interview, John talks about his long time interest in electric vehicles, watching and waiting for the EV market to grow, and how starting his own EV conversion drove him to create Fēnix Power. You’ll also read about how, while working on his conversion seeing the expense and limitations of batteries available for DIY EV builders, he was inspired to develop our Battery as a Service model. It’s a great peek into the origins of Fēnix, as well as some hints at the great things that will come later.

And if you’re an EV fan like we are, give Stan and The Electric Speed Shop a follow or share! You can find them here:

Twitter : @TheElectricSS

Facebook : The Electric Speed Shop

Instagram : @electricspeedshop

Podcast :

Email : [email protected]

The Electric Speed Shop
Fēnix News

Our CEO @ PitchBreakfast!

On Wednesday last week our CEO, John Bysinger, gave a presentation about Fēnix Power at the Charlotte startup event PitchBreakfast. He discussed the Fēnix goal of addressing the EV market need for a large scale, reliable, and affordable aftermarket battery solution for EVs that are no longer covered by their manufacturer’s warranty. He went on to discuss how currently auto manufacturers and their closed and expensive parts replacement options will quickly turn automobiles into disposable consumer items similar to cell phones. Flashy high tech toys that are tossed aside and recycled when their battery is worn out. With the common EV market goal of expanding EV adoption, this attitude is counterproductive not only for the environment but also a horrible way to treat people who are already EV believers!

With this event being a startup business focused gathering, John also provided details on our Battery as a Service business model, our get-to-market roadmap, and our ever-expanding customer interest. But he also stressed the urgency of our customer’s need for a solution, and what it takes to quickly bring them the help that is so desperately needed. After fielding a variety of business and market-related questions from the group, Fēnix Power gained quite a few new followers and introductions from the Charlotte business community. Overall it was a very warm welcome for Fēnix and a very positive response from everyone there.

You can find out more about @Fēnix at @PitchBreakfast through their post about the event, and give them a follow, they will be sharing the video of John’s presentation on YouTube soon!


Referral Program Update

For our valued Fēnix Power reservation holders, we provide referral rewards that you can share with friends and family interested in joining the Fēnix family. If this is the first you have heard of this, you can find out more here:

Fēnix Power Referral Rewards

We have not changed the terms or levels of our rewards program, but have found a problem with our auto-generation script that creates referral codes for our valuable reservation holders. It seems that a code update two months ago is no longer compatible with the code generation tool we were using and a completely new solution will need to be developed to restore that capability. And since we are working on a complete website revision with a new application framework, it simply doesn’t make sense to rebuild that system from scratch with a replacement on the horizon.

But! That does not mean our referrals program isn’t still active! Simply reply to your order email with “referral code request” in the body of the email reply, or contact us at [email protected] to request your referral code. We will get your unique referral code out to you right away. And remember, for each referral that becomes a reservation, you will earn one free month towards your battery subscription! We already have customers who have earned a year or more of free service through their referrals!